Better Battery Co. Launches A Better-For-The-Planet Alkaline Battery

Better Battery Co . (BBCo) today announces the launch of its company and initial product offering. The company offers the first and only certified carbon-neutral battery, designed to lessen the harmful environmental impact of improperly discarded batteries. Operating with a direct-to-consumer subscription model, Better Battery Co. is reinventing the category for the better by turning a traditionally wasteful product into a conscious-living accomplice.

Better Battery Co.  was founded to challenge the status quo and rethink an everyday product in a new way—providing a vehicle for eco-conscious living through innovation. Better Battery Co. offers carbon neutral batteries that give back and can be easily recycled through an innovative and integrated recycling program. The company completely removes the guesswork from properly disposing of depleted batteries and provides positive power.

"We're excited to help make the world a greener place," said founder Greg Bell. "There are so many small steps consumers can take to minimize their carbon footprint day after day and using a carbon neutral battery is a positive step in the right direction."