Braskem, the largest polyolefins producer in the Americas and leading producer of biopolymers in the world, today formally launched its new I'm green™ Recycled polypropylene (PP) in the United States.
The roll-out of Braskem's new I'm green™ Recycled polypropylene represents one of the first new offerings under the expanded I'm green™ product portfolio. Braskem recently announced the expansion of its I'm green™ brand to encompass the company's full range of circular economy products as part its commitment to help transform the plastics chain from a linear economy into a Circular Economy, a concept where materials are used, disposed of and then recycled in a circular way. The I'm green™ master brand now includes Braskem's product developments in bio-based resins, post-consumer-recycled (PCR) resins, as well as mixed bio-based plastics and PCR solutions.
Mark Nikolich, Braskem America CEO, commented, "In launching Braskem America's first ever 100% post-consumer recycled product, we are working closely with our partners to create innovative new solutions to promote the Circular Economy. Today, our new I'm green™ Recycled polypropylene utilizes plastic destined for landfills to produce new alternative materials for manufacturing. This will create improved sustainable solutions for clients, consumers and the environment."
Feedstock for Braskem's new I'm green™ Recycled polypropylene is derived from polypropylene twine typically used for hay bales in the agricultural sector, which would otherwise be directed to landfills after use. In redirecting these polypropylene twine waste streams from landfills, the twine is reused as a raw material offering a circular source of feedstock with consistent material characteristics. The twine is processed, dyed black for product color uniformity, and then tested for purity and quality. The resulting sustainably focused homopolymer polypropylene pellets are well suited for use in compounding and packaging applications including uses in automotive, housewares and consumer goods. I'm green™ Recycled polypropylene has properties similar or as good as virgin polypropylene.
With a global vision focused on the future, Braskem works every day to improve people's lives by creating sustainable solutions in chemicals and plastics through innovation. Today's announcement directly supports Braskem's overall vision that 100% of plastic packaging be reused, recycled or recovered by 2040.
Date: Oct 17, 2019