This Father's Day, Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., celebrates dads of every shape and size by revealing what people really think about that ultimate badge of fatherhood, the "dad bod." Based on the results of a national study* commissioned by Planet Fitness, known as the Judgement Free Zone®, men shouldn't stress about maintaining a perfectly sculpted physique. The survey finds that those who identify as having dad bods – and the men and women who love them – are more widely perceived to be self-confident, committed to their jobs and have happy marriages.
In fact, more than nine in ten men (92 percent) with dad bods are satisfied with their marriage while more than four in five are content with their life overall (86 percent) and family life (83 percent). Plus, not only do three in five (60 percent) men not feel judged for having a dad bod, but 61 percent say that rockin' a dad bod invokes a sense of pride.
"At Planet Fitness, we want our members to know they will never be judged while working out. So on Father's Day this year, we thought it would be fun to look at how men and women – parents or not – feel about the dad bod," said Jessica Correa, Senior Vice President of Marketing at Planet Fitness. "Our survey results show the majority of people think positively about dad bods, and men who identify as having them are proud of who they are. That's exactly how we want all of our members to feel when they come to Planet Fitness."
Source: China Huayang Group
Date: Jun 8, 2017